I always try new candy. I scan the gum, mint and small chocolate candy section next to the tabloids when waiting in line at the grocery and sometimes I see something new. This week it was Hershey’s flavored Bubble Yum. My roommate and I took our time; we started by smelling the tootsie-roll like gum before moving on to taste. Listen. The only thing you want to do when you’re chewing chocolate Bubble gum is swallow it. When that doesn’t happen you want to immediately spit out the gum, stick your mouth under a water facet and then follow up with a shower and antibiotics.
If your target market is eight year old boys and not 20-something females (and I’m guessing for Bubble Yum, that’s about right) then this was probably a really good idea. Otherwise – Chocolate gum? Really? It’s appalling. Who puts chocolate in gum?!
I think we all know the answer to this.
Jonathan Taylor Thomas.
T Minus 24 days.